You can safeguard your website during upgrade, redesign, and shifting with the help of 301 redirects. While they can be executed with ease, many website holders and developers tend to overlook them and this leads to complete disappearance in search engine rankings and obstruct SEO undertakings.
About 301 redirects
Google recommends using a 301 redirect when you need to alter the URL of a page from how it is indicated in search engine outcomes. This assures that search engines and viewers are directed to the accurate page.
A 301 redirect is a status code that informs search engines that a web page or post has been relocated perpetually. It shifts website traffic to the relocated page and also asks search engines to transmit initial SEO history into the fresh piece of content.
When to utilize a 301 redirect
- When you have relocated your page to a new domain and want to ensure that the SEO history and web traffic is inserted into the new location.
- When you have converted a URL of a post, product, page, etc. and your rank needs to be shifted to the current URL.
- When you are integrating two websites and you need to relocate all the links to your older URLs to the accurate page.
- When you need the web traffic do be redirected to a new URL.
301 redirects are very essential for the credibility of your website. They make sure that users are not falling on dead ends and 404 pages while authorizing search engine ranks and SEO history. There is absolutely no need to be frightened by 301 redirects. You just have to invest some time loading them while relocating or deleting your content, page or redesigning your website formation. Hope this passage helps.